#Hot tub meta streams update#

On May 21, 2021, Twitch published a blog post in which they announced the creation of a new streaming category called 'Pools, Hot Tubs, and Beaches'. Twitch adds category 'Pools, Hot Tubs, and Beaches' The incident was reported on by several news outlets, including BBC. In the thread, Amouranth commented that Twitch's actions set 'an alarming precedent' (tweets shown below). On May 18th, 2021, streamer Amouranth reported that on May 17th Twitch disabled her ability to run ads on her streams without communication any reason for the action. However, what has not changed is sexually suggestive and explicit content is not allowed under the guidelines, under the ToS, and Twitch will take action when this is reported to us. Our community and entire policy does allow bathing suits in an appropriate context, and hot tubs do fall under that criteria. We understand at Twitch that this has been getting a lot of attention from the community lately and we have been watching closely. On April 28th, during Twitch's 'Let's Chat' stream, Twitch's Head of Creator Development Marcus ‘djWHEAT’ Graham said that the situation with the hot tub meta was being monitored 'closely' (clip shown below).

On April 25th, male streamer udysof was banned for one day after mocking the 'hot tub meta' by sitting in an inflatable pool in a bra and leaning into the camera. On April 22nd, 2021, Twitch streamer Imjasmin was banned for one day after a 'wardrobe malfunction' during a hot tub livestream. Twitch Response, Streamer Bans and Amouranth Demonetization In April and May 2021, the controversy remained a popular topic of discussion, particularly on Twitter and in the /r/LivestreamFail subreddit. Streamer xQc denounced the meta, describing it as 'the most pathetic thing we've seen on Twitch in forever.' Streamers Asmongold and Pokimane expressed support for the individuals involved in the practice, calling it harmless, while criticizing Twitch for failing to deliver proper moderation. Responses to the 'hot tub meta' from Twitch streamers have been mixed. Starting in late March 2021, the 'hot tub meta' became a subject of viral discussions, with some users criticizing streamers over producing sexualized content on a platform with a young audience and Twitch over refusing to introduce clear rules on clarifying and enforcing its policies, while others defended the streamers, labelling the controversy misogynistic. On March 29th, Redditor AS43_ reposted the tweet to the /r/LivestreamFail subreddit, with the post gaining over 15,800 upvotes. 🤢🤮' The tweet (shown below) received over 810 retweets and 10,200 likes in two months and gave start to the viral discussion about the 'hot tub meta.' On March 21st, 2021, Twitch streamer MsBananas tweeted about the hot tub streams, writing, 'What in the actual fuck happened to twitch…?! I really wanna know…. The list of streamers who held at least one hot tub stream in 2021 includes streamers Amouranth, Alinity, spoopykitt, Firedancer, IndieFoxx, AZRA, SeriousGaming and others (stream screenshots shown below). In the following months, the practice gained notable popularity among female streamers. (follower graph and stream screenshot shown below).

XoAeriel's broadcast performance improved from 700 average viewers in early December to 2,500 viewers in February. In an interview with Kotaku, XoAeriel claimed that in December 2020 she started doing Just Chatting streams while sitting in a hot tub in her swimsuit, with her following rapidly growing. Variety Twitch streamer XoAeriel credits herself with popularizing the trend. While hot tub streams were held by streamers before 2021, the current trend did not start until December 2020 and remained relatively unnoticed until late March 2021.

#Hot tub meta streams update#

On April 21st, 2020, Twitch released the latest update of its 'Nudity and Attire Policy.' The update included situational exceptions for the standard policy, one exception being that wearing swimwear during streams while swimming or at beaches was acceptable.